Collection of logo design knowledge -- color design of logo

1. Symbolic graph

It is made by simplifying the physical shape of man, animal, plant, mineral or natural environment. The founder's image or traditional totem, pattern and so on are used as trademarks. The meaning of the symbolic characters surpasses the image itself and has a deeper symbolic meaning. For example, Apple computers, camel cigarettes, Lufthansa, Zhuangdan, panda electronics, Shell oil and so on, each symbolic graphic content is gradually integrated with the product or enterprise.
2. Human symbol

Human body and posture have rich expression meaning. Facial features and body characteristics have different symbolic meanings in symbolic performance. For example, the eye represents the discovery. Hands represent labor and create innovation. As a mascot or cartoon character, the image of all kinds of people is not lack of enumeration. Examples of success are like Kentucky fast food.

3. Animal signs

Animals are friends of human beings and masters of nature. Their image is popular with Chinese and foreign symbols. They also have different meanings in different regions and countries: therefore, animal images appear in different industries.

Animals in the animal world have emerged from businesses such as owls, antelope, peacocks, chickens and tigers in commercial and industrial education institutions. The image of animals has become more humane because they represent different products and institutions. Such as tobacco, computers, cafes and even national badges. If the lion and Eagle represent authority, strength and strength, it is a symbol of strength and dignity. It appears in the emblem of many countries. Birds fly freely and have plenty of existence in Airlines. Peace doves represent friendliness, peace and peace of mind. Mickey Mouse, crocodiles and camels all surpass the original image of animals. Twelve the Chinese zodiac is a traditional symbol of animals with different personalities. Bats have different legends in the west to explain adult objects and movie cartoons. Animals are pleasant images in jewelry because they are also part of nature, and also full of vitality and touch.

a): the prerequisites for the logo design:

A. deeply understands the design objects before designing the logo.
1, the management concept and outlook.
2. Business management content, product characteristics, service nature.
3, business scale and market share.
4, the company's reputation in the objective environment.
5. The expectation of the operator and the consensus of the staff.